The annual Mini Indy charity race is fairly successful, having raised a million dollars over the past decade but as established in the piece, Mini Indy Successful, Could Be More So, there is a great potential for more success.
Based solely on the fact that many individuals when asked about the Mini Indy they had no idea what the event was, simply by advertising and marketing more they would be able to be more successful.
A billboard advertises Goog-411 in Olean, N.Y., Tuesday, Sept. 25, 2007. Like a gourmet chef who never eats out, Google Inc. feasts on selling ads to other businesses while skimping on its own marketing budget. instead, the Internet search leader has relied on word of mouth and the media’s obsessive coverage of its every move to establish a ubiquitous brand just nine years after Larry Page and Sergey Brin founded the company in a Silicon Valley garage. (AP Photo/David Duprey)
One of the many marketing tools out there is billboard advertising. If they would simply buy two billboards in the community three months before the event, they could improve attendance and even garner donations from the general public. It would simply increase the money given to the United Way Dixie.
If they used these two examples of great billboards they would definitely increase attendance and donations to their charity.
A billboard advertising the Angels baseball team sits just east of downtown Los Angeles, Monday, Jan. 3, 2005. The Angels baseball team added “Los Angeles” to its name, a change that has more to do with marketing than geography and has instantly set off a fight with the city where the franchise plays in a subsidized stadium. The new name, the Los Angeles Angels of Anaheim, is expected to help attract fans and advertisers and eventually lead to more lucrative broadcasting contracts for ateam with the third highest payroll in Major League Baseball, said Tim Mead, vice president of communications. (AP Photo/Ric Francis)
