Solution to Mini Indy Advertising Problem

The annual Mini Indy charity race is fairly successful, having raised a million dollars over the past decade but as established in the piece, Mini Indy Successful, Could Be More So, there is a great potential for more success.

Based solely on the fact that many individuals when asked about the Mini Indy they had no idea what the event was, simply by advertising and marketing more they would be able to be more successful.

 A billboard advertises Goog-411 in Olean, N.Y., Tuesday, Sept. 25, 2007. Like a gourmet chef who never eats out, Google Inc. feasts on selling ads to other businesses while skimping on its own marketing budget. instead, the Internet search leader has relied on word of mouth and the media's obsessive coverage of its every move to establish a ubiquitous brand just nine years after Larry Page and Sergey Brin founded the company in a Silicon Valley garage. (AP Photo/David Duprey)

A billboard advertises Goog-411 in Olean, N.Y., Tuesday, Sept. 25, 2007. Like a gourmet chef who never eats out, Google Inc. feasts on selling ads to other businesses while skimping on its own marketing budget. instead, the Internet search leader has relied on word of mouth and the media’s obsessive coverage of its every move to establish a ubiquitous brand just nine years after Larry Page and Sergey Brin founded the company in a Silicon Valley garage. (AP Photo/David Duprey)

One of the many marketing tools out there is billboard advertising.  If they would simply buy two billboards in the community three months before the event, they could improve attendance and even garner donations from the general public.  It would simply increase the money given to the United Way Dixie.

If they used these two examples of great billboards they would definitely increase attendance and donations to their charity.

A billboard advertising the Angels baseball team sits just east of downtown Los Angeles, Monday, Jan. 3, 2005. The Angels baseball team added "Los Angeles" to its name, a change that has more to do with marketing than geography and has instantly set off a fight with the city where the franchise plays in a subsidized stadium. The new name, the Los Angeles Angels of Anaheim, is expected to help attract fans and advertisers and eventually lead to more lucrative broadcasting contracts for ateam with the third highest payroll in Major League Baseball, said Tim Mead, vice president of communications. (AP Photo/Ric Francis)

A billboard advertising the Angels baseball team sits just east of downtown Los Angeles, Monday, Jan. 3, 2005. The Angels baseball team added “Los Angeles” to its name, a change that has more to do with marketing than geography and has instantly set off a fight with the city where the franchise plays in a subsidized stadium. The new name, the Los Angeles Angels of Anaheim, is expected to help attract fans and advertisers and eventually lead to more lucrative broadcasting contracts for ateam with the third highest payroll in Major League Baseball, said Tim Mead, vice president of communications. (AP Photo/Ric Francis)

 

Spring Home and Garden Expo

The blue caterpillar smoking his hookah pipe atop an over-sized mushroom from the story Alice in Wonderland is seen in a display at the Great Big Home & Garden Expo at the I-X Center in Cleveland on Wednesday, Feb. 9, 2011.  The show runs through Sunday.  (AP Photo/Amy Sancetta)

The blue caterpillar smoking his hookah pipe atop an over-sized mushroom from the story Alice in Wonderland is seen in a display at the Great Big Home & Garden Expo at the I-X Center in Cleveland on Wednesday, Feb. 9, 2011. The show runs through Sunday. (AP Photo/Amy Sancetta)

The Spring Home and Garden Expo is coming to the Dixie Center in St. George, Utah on the 8th and 9th of March.

This will be the 13th year the expo has been in Southern Utah and it is one of the largest held in St. George.  If you are looking for something to spruce up your garden or ideas on things that would work well here in the desert, you need to check out the Home and Garden Expo. There could be things such as the pictures on the right featured at this Expo as it was featured at the Great Big Home and Garden Expo in Cleveland.

The event runs from 10 a.m. to 7 p.m. on both Friday and Saturday and it is $5 for anyone 13 and older to get into the Expo.  You can also get free tickets from any of the vendors participating in the Expo.  Make sure you check out all of the great vendors and you never know you may come away with something you enjoy!

A garden gnome is seem amid the tulips in a display at the Great Big Home & Garden Expo at the I-X Center in Cleveland on Wednesday, Feb. 9, 2011. The show runs through Sunday. (AP Photo/Amy Sancetta)

A garden gnome is seem amid the tulips in a display at the Great Big Home & Garden Expo at the I-X Center in Cleveland on Wednesday, Feb. 9, 2011. The show runs through Sunday. (AP Photo/Amy Sancetta)

Support United Way Dixie

The United Way is known around the globe as a charity that helps those who are down get back on their feet, but the charity themselves survives on  the goodness of those who donate.  There are a variety of ways to be able to contribute to the good that goes on at United Way and one of those ways is by supporting the different fundraising efforts in your local community.

One of those events to support the United Way in your community, the United Way Dixie, is right around the corner in the 2013 Mini Indy, sponsored by the City of St. George and SkyWest Airlines.  The three-day event kicks off with a golf tournament, a silent auction, and the Mini Indy-car race.  All proceeds from this event go to support your local United Way to help people in our community.  So go out and support the Mini Indy which will take place March 20-22, with the golf tournament at Sky Mountain Golf Course, the silent auction at the Dixie Center and race at the old airport location.  Come and support your community this March!


Video courtesy of the MiniIndySGU YouTube Channel

2013 Mini Indy Feedback

The 2013 Mini Indy is a little over a month away and preparations are underway for one of the biggest charity events in Southern Utah.  It is a three day event beginning March 20-22,2013 with the proceeds from the events going to charity, mainly the United Way Dixie.  For the press release, click here.

Every year there is a golf tournament and this year the golf tournament is at Sky Mountain Golf Course.  The actual Mini Indy race is run at the old St. George Municipal Airport. Companies from all over the Southern Utah region build and race these Mini Indy  such as the ones in the video above and below off of YouTube that are highlights of previous Mini Indys.


The author would appreciate feedback about this subject and what you would like to know about the event.  Such as timelines, specific videos from the event, and anything else you would want to see from this event.  Here is the link to the survey.

Feedback

The Mini Indy is fast approaching and we here at STG Sports Guy would like to get your feedback on covering this event and get to know our audience better.  We strive to bring you the best coverage of the Mini Indy.  Please click on the link below to take the survey to better help us serve you with this Mini Indy project.  This way we can better inform you, our audience, and find out what interests you regarding this even taking place in March.  Feel free to also leave a comment on this page, if you would like to say something and you can’t find the question on the survey or you feel like there is something missing on the survey.  Please complete the whole survey and make sure you answer all the questions to the best of your ability.  Any of the questions with boxes are open-ended questions for you to fill in.  Thank you.

Click here to take survey

2013 Mini Indy Literature Review

The Mini Indy needs to be out in the media more than it currently is as many people in the community do not know about it.  It is a great event which benefits the United Way Dixie and is held over a three-day period from March 21-23, 2013.  There are a limited number of press releases on the event and really just the website for the event, which you can find here.  Most of it is very basic and in searching YouTube, this author found only videos recapping the action of the previous events, as evidenced by the video here.  There is so much more a multimedia story on the Mini Indy could add to help grow the event and allow more people in the community to be aware of the great things the event does.  Mini Indy has raise approximately $1 million since its inception in 2000.

2013 Mini Indy revving up to support United Way Dixie

The 2013 Mini Indy is set to take place March 20-22 at the old St. George City Airport site with all proceeds going to benefit the United Way Dixie.  This event is put on by Skywest, Inc.,  with sponsorship from the City of St. George.  According to miniindy.org, the race has been held annually since 2000 when it was created as the Arthritis Mini Grand Prix and since that first year has raised a total of $1 million for different charities.  The race has also increased from 13 cars in its first year to 37 cars entered in last years race.  Many people would also assume it is only a race, but there are several different events that take place during the three days of events, but there is also an 18-hole golf scramble, the race, as well as dinner and a silent auction.


 

Sad Weekend In Sports

Every once in awhile things happen in the wide world of sports that reminds us all of the important things in life.  This past weekend there were two such occasions, very different occasions, but both of which remind us of the things that are really important in life.

The events were the passing of former University of Utah head coach Rick Majerus and the suicide of Kansas City Chiefs linebacker Jovan Belcher.  Belcher not only took his own life, but the life of his girlfriend before driving to Arrowhead Stadium and shooting himself in front of his coach, Romeo Crennel, and his general manager, Scott Pioli.

The most tragic of the two events is the murder-suicide of Jovan Belcher.  According to an article from the Associated press run on KSL’s website, found here, there is still no motive for Belcher shooting his 22-year-old girlfriend, Kasandra M. Perkins.  The tragic thing is Belcher and Perkins have a 3 month old daughter together who is now without either of her parents.

Everyone who talks of Belcher said they didn’t believe it when they heard it was Belcher as the story broke.  It surprised even his closest friends.  It goes to show that no assumptions should ever be made about anyone and we should always be there to offer help regardless of if they seem like they do not need it.  While no one will ever no the true motive of why Belcher took his life and Perkins’, we ought to remember both of them for what they did before and try to move on and help those who may be in the same situation.

It also shows a disturbing trend in the NFL today with the recent suicide of former Chargers’ linebacker Junior Seau, it needs to be found why so many former players are resorting to suicide to solve their problems.  It is something the NFL is going to have to look into and try to find a solution before more players take their own lives.

The second tragedy of this weekend is the passing of Rick Majerus, the former head coach of the University of Utah men’s basketball team.  Majerus changed the course of basketball in the state of Utah.  In an article on KSL.com found here, Majerus had been battling heart problems for several years and finally succumbed to heart failure at the age of 64.  Majerus led the Utes to the NCAA Championship game in 1998.

Although this site is primarily focused on sports, keep in mind the more important things in life, such as family and friends.  Condolences go out to the families of these three individuals in their time of need.

UHSAA to divide classifications yet again

The Utah High School Activities Association has again decided to change the boundaries of its classifications for its athletics, moving from a five classification system to a six classification system.

The old system went 5A, 4A, 3A, 2A, and 1A while the new system will instead divide 3A into two different classifications which will be divided into 3AA and 3A regions.  According to an article from the Salt Lake Tribune found here, the new system is set to take effect next year when the new school year starts in the fall of 2013.

This affects the local St. George area high schools as they will be competing in the new 3AA classification.  Dixie High School, Desert Hills High School, Snow Canyon High School, Pine View High School, Hurricane High School, Cedar High School, and Canyon View High School will all be part of the new 3AA classification.  It is an interesting change as the last two state football champions in 3A came from the St. George area schools as well as an all St. George Final Four in the 3A state basketball finals.

This move comes after several realignments have happened within the 3A classification including changing the St. George area high schools to 4A and then back again.  The classification is determined on school size, enrollments and changing enrollments.  According to another article in the Salt Lake Tribune found here explains how the smaller schools in the state were the ones lobbying for the six classifications change to the UHSAA.  According to the story these schools would rather travel farther to play sports than compete against urban schools with more students.

The school administrators say it is much better competition against the urban schools, but realize they would never be able to beat them and would much rather play the schools with equal amount of students even if it means they would have to travel much further.  Not all schools were on board with the split.  Travel is also a concern with the urban schools and they don’t want to travel long distances just to play a school equal in size to them.  It is a difficult puzzle to piece together and obviously not everyone will be a hundred percent satisfied, but it looks as if for the time being the schools will be divided in this six classification system.

Jubilee of Trees helps improve Hospital

The 2012 Jubilee of Trees in St. George, Utah was held this weekend to benefit the local Intermountain Healthcare Hospital, Dixie Regional Medical Center.  The proceeds from the event go towards raising the center from a level three trauma center to a level two.

Luciana De Saibro, M.D. in Neurology from St. George, Utah, said the jump to a level two trauma center will help the area dramatically.

“A level two trauma center can take care of multi-organ failure and multi-trauma,” De Saibro said.  ”It means we will be able to take care of traumatic injuries that require multiple surgeries and multiple surgeons at the same time instead of having to life flight the patients to the hospital in Las Vegas.”

Not only is the Jubilee of Trees on of the major fundraisers of the year for the hospital it provides a fun atmosphere for kids and families.  Angela Werner, 36, from St. George, Utah, takes her family there every year to see Santa Claus and get a family photo taken with him.  The Christmas trees that are sold is also a highlight of the event for the family.

The outside of the Dixie Convention Center advertising the Jubilee of Trees in St. George, Utah. All of the proceeds go towards helping Dixie Regional Medical Center become a level two trauma center.  Image Credit: Tyler Roberts

 

 

 

 

 

 

 

 

 

 

 

Brooklyn Roberts, 1 from Washington, Utah, sits on Santa Claus’ lap at the Jubilee of Trees at the Dixie Convention Center. The Jubilee of Trees benefits Dixie Regional Medical Center. Image Credit: Tyler Roberts

 

 

 

 

 

 

 

 

 

 

 

One of the many decorated Christmas trees for sale at the Jubilee of Trees. The proceeds from the trees go to help DRMC upgrade it’s trauma center.  Image Credit: Tyler Roberts

 

 

 

 

 

 

 

 

 

 

 

A sign depicting one of the trees had been sold at the Jubilee of Trees. All proceeds go to Dixie Regional Medical Center. Image Credit: Tyler Roberts

 

 

 

 

 

 

 

 

 

 

Even gingerbread houses are up for auction at the Jubilee of Trees that benefits DRMC and helps upgrade the trauma center. Image Credit: Tyler Roberts